Board of Directors Member: Dr. Susan E. Morgan
Dr.
Morgan's research interests involve the design and evaluation of
persuasive messages targeting health behavior change in multicultural
populations. Her research has been supported by over $8 million in
grant funding from the National Institute on Drug Abuse, the National
Institute for Occupational Safety and Health, and the Department of
Health and Human Services.
Her latest research involves conducting and evaluating multimedia campaigns to promote organ donation in worksite and community settings.
Additionally, Dr. Morgan is currently conducting large-scale studies of how the mass media frames organ donation and the effects of that framing on public attitudes and behaviors. She serves on the Editorial Board of three journals and is an active reviewer for 10 journals. She has published over 20 peer-reviewed articles in the area of health communication. Her research has appeared in medical and leading social science journals including Clinical Transplantation, Communication Monographs, Journal of Communication, Journal of Applied Communication Research, Journal of Applied Social Psychology, and the Journal of the National Medical Association. She is also the author of a book, From Numbers to Words: Reporting Statistical Results for the Social Sciences.
For more information about Dr. Morgan's projects in the area of organ donation, links to publications, presentations, and survey research instruments, please go to this page.